Other Free Encyclopedias » Medicine Encyclopedia » Aging Healthy - Part 4 » Retailing and Older Adults - Direct Marketing And Retailing To Older Adults, Convenient Shopping And Special Promotions, Health Care, Cosmetics, And Personal Care Products And Services - Older adults as investors, Retailers as employers of older persons

Retailing and Older Adults - Conclusion

age aging journal consumer market research

Overall, older adults make up a dynamic market that will be increasingly targeted by retailers and marketers as their population keeps growing. The roles of older adults within the retail marketplace will continue to change as the ways in which older people are perceived change. Stereotypical views of older adults as incapable of change, ill, and controlled by routine are giving way to the perception that older adults seek new experiences and personal challenges. Retailers and marketers will need to develop new marketing and retailing techniques to meet the needs of this market. The older market will probably be divided in different ways, and new categories of goods and services will likely be developed to meet the needs of older adults. This market will probably be segmented in more specific ways based on lifestyle, value orientations, and demographic factors such as income and educational level. These efforts to further segment the older market will help retailers to sell, and marketers to create and promote, new products and services to meet the needs of older adults.

CYNTHIA R. JASPER

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RETIREE HEALTH INSURANCE

See RETIREMENT, EARLY RETIREMENT INCENTIVES

RETIREMENT AGE

See PENSIONS, HISTORY; RETIREMENT, EARLY RETIREMENT INCENTIVES

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